Retail packs connect customers with targeted products and knowledge to help them sort through all their choices and make informed decisions. The packs are delivered to customers at home where they can be explored and buying decisions made without distractions. Customers are surprised and delighted by these free packs received as a gift from their favorite retailer.
NNL partners with Giant Food to develop customized CarePacks annually for targeted customers to bring awareness of the products and services available on store shelves to help with year-round well-being, manage busy lives with the arrival of baby or during back-to-school, support a woman's journey, connect with online customers, care for beloved pets, and say thank you for customer loyalty. As part of the program, NNL identifies and secures pack sponsorships to fully subsidize the cost of the direct-to-home marketing campaign so there is no direct cost to the retailer or customers.
NNL partnered with Kroger to create a Wellness Kit to help customers with diabetes or pre-diabetes understand the product options and services available within Kroger that can help them manage their chronic conditions. NNL identifies and secures pack sponsorships to fully subsidize the cost of the direct-to-home marketing campaign so there is no direct cost to the retailer or customer.
CVS College Pack
NNL collaborates with CVS, as a supportive partner in campus communities across the country, and universities to create customized College Packs that showcase the schools' services, departments, and events. The student packs help bring product awareness to these brand-new consumers so they can make informed decision for better life balance. NNL identifies and secures pack sponsorships so there is no direct cost to the universities, retailer or students.
CVS Billion Dollar Roundtable
NNL partners with CVS to create an engaging pack to celebrate the participants at the Billion Dollar Roundtable (BDR), created to recognize corporations that achieved spending of at least $1 billion with minority, LBGTQ and woman-owned suppliers.
Consumer Goods Forum/Giant Martins/Walgreens
NNL created The CarePack for One For Good (OFG) in collaboration with the Consumer Goods Forum global organization led by CEOs and senior management of over 400 retailers, manufacturers, & service providers, as part of their international health and wellness initiative. This U.S.-based part of the initiative was to provide The CarePack to the citizens of Hagerstown, MD as a gift of good health to encourage its citizens to make one more healthy choice. 92% of survey participants committed to making a healthy change. NNL identified and secured pack sponsorships to fully subsidize the cost of the direct-to-consumer marketing campaign so there was no direct cost to the retailer or customer.
Albertsons College Pack
NNL collaborates with Albertsons, as a supportive partner in campus communities, and universities to create customized College Packs that showcase the schools' services, departments, and events. The student packs help bring product awareness to these brand-new consumers so they can make informed decision for better life balance. NNL identifies and secures pack sponsorships so there is no direct cost to the universities, retailer, or students.
What type of customer programs could be implemented for a retailer?
Programs targeting specific customers (i.e. online shoppers, new parents, families, women, seniors, people with chronic conditions) or products (i.e. pet, healthier options, baby, featured products, beauty).
How much does it cost a retailer to implement a pack program?
The programs are at no cost to a retailer unless it chooses to feature own brands or print customized service pieces.
Are packs mailed or distributed in store?
The programs can have either distribution method, depending on the objective of the program. Mailing provides the surprise and delight factor to customers and results in enhanced engagement. Distribution at the store level can also be effective. An example is for grocery pick up or as an incentive for a specific action, like visits to the pharmacy.
Are there any Retail Pack Programs for online shoppers?
Yes, there are programs for both pickup and delivery customers to highlight featured products to which they do not have exposure.
How can I feature my product and samples or find out which retailers have a pack program?
Contact Lynn Long or Juli Sinnett for a list of partnering retailers or if you would like to discuss the opportunity to participate.
Do packs feature competing brands?
No, sponsoring products have category exclusivity. Contact Lynn Long or Juli Sinnett for a list of available categories by retailer.