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About Us

We value diverse experiences to bring forth collaborative & effective change

Lynn Long

Lynn Is A Passionate Leader Who Understands The Value And Power Of An Inspired Team.

Lynn is a finance and operations executive with 25 years of experience in financial services and healthcare. Prior to starting New Normal Life, Lynn was a C-level executive at Pri-Med, a medical education and EHR software company focused on improved outcomes. She joined in 2000 and served as Chief Financial Officer managing the company's explosive growth and eventual sale to Bain Capital and General Manager with oversight of all tradeshows, meetings, and editorial. In 2008, Lynn served as President and Chief Operating Officer at Ovation where she built and led sales, identified an acquisition to expand the company's content management capabilities, and streamlined onsite production. In 2011, Lynn was part of a management team that purchased back Pri-Med and served as its President and Chief Operating Officer. Lynn helped lead a team that turned Pri-Med around into a profitable company in year one with substantial growth in each subsequent year. She also led the acquisition and early integration of Amazing Charts into Pri-Med. Lynn is a CPA and a member of the AICPA.

Juli Sinnett

Juli Sinnett Is An Optimist Who Likes A Challenge. She Is A Leader And Loves Making Customers Happy.

Before starting New Normal Life, Juli was a principal and co-founder of SwervePoint, a B2B communications merchandising firm where she was responsible for the company's business development, client services teams and vendor relations. Juli has spent her career working with global brands and led her company to win the Boston Business Journal "Best Places to Work" award three times and to a #37 debut on Entrepreneur Magazine's "Top 50 Fastest-Growing Women-Owned/Led Businesses" in the nation and Ernst and Young's Entrepreneur of the Year Finalist. Prior to SwervePoint, Juli held senior sales management and business development positions with CYRK, a global merchandise firm. Juli currently serves as a board member for Women's Business Enterprise National Council (WBENC).

Our Values

It's clear

We will share what we know. We may have different thoughts on the path forward, but will discuss to understand our options and ensure we are clear on direction and supportive in every decision.


Sometimes life gets so busy that we fail to stop to take the time to celebrate our accomplishments. Every week we will celebrate our wins and the employees and customers who got us there.


Years ago a boss explained a simple test to ensure you are working at the right place. He said to get out of bed in the morning and see if you look forward to going to work and are excited about the day ahead. We want our employees to look forward to each day's challenges and share the passion!

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