Our Story

when two worlds combine

The intersection of their two worlds led to the development of an engaging solution anchored in education capable of reaching and empowering consumers to make sustainable healthy life changes. The third pillar of the solution involves COMMUNITY to ensure solutions are available in one’s community and easily incorporated in everyday life.

Who We Are

Get to know our team and what makes us special
Lynn Long

Lynn Long

Lynn is a passionate leader who understands the value and power of an inspired team.

Lynn is a finance and operations executive with 25 years of experience in financial services and healthcare. Prior to starting New Normal Life, Lynn was a C-level executive at Pri-Med, a medical education and EHR software company focused on improved outcomes. She joined in 2000 and served as Chief Financial Officer managing the company’s explosive growth and eventual sale to Bain Capital and General Manager with oversight of all tradeshows, meetings, and editorial. In 2008, Lynn served as President and Chief Operating Officer at Ovation where she built and led sales, identified an acquisition to expand the company's content management capabilities, and streamlined onsite production. In 2011, Lynn was part of a management team that purchased back Pri-Med and served as its President and Chief Operating Officer. Lynn helped lead a team that turned Pri-Med around into a profitable company in year one with substantial growth in each subsequent year. She also led the acquisition and early integration of Amazing Charts into Pri-Med. Lynn is a CPA and a member of the AICPA. She is a member of the New England Health Executive Network.

Juli Sinnett

Juli Sinnett

Juli Sinnett is an optimist who likes a challenge. She is a leader and a salesperson at heart.

Before starting New Normal Life, Juli was a principal and co-founder of SwervePoint, a B2B communications merchandising firm where she was responsible for the company’s business development, client services teams and vendor relations. Juli has spent her career working with global brands and led her company to win the Boston Business Journal “Best Places to Work” award three times and to a #37 debut on Entrepreneur Magazine’s “Top 50 Fastest-Growing Women-Owned/Led Businesses” in the nation and Ernst and Young’s Entrepreneur of the Year Finalist. Prior to SwervePoint, Juli held senior sales management and business development positions with CYRK. Juli serves on as the Chair of the Membership Committee for Women’s Business Enterprise National Council (WBENC) and as a Board Member for the Center for Women and Enterprise.